the hotel lobby backstroke championships at SXSW

What in the world is up with the backstroke in the hotel lobby?

The goal is to make it all the way to the wall, kick-turn off & then make it back without getting forcefully removed / heavily lectured

on the last day of SXSWi, people compete in a backstroke contest across the marble floors in the Hilton Lobby. it is digerati studded, totally unsanctioned, & awesome.

and it's happened since 2006.

we can add value and goodwill

IMAGINE

THE UNOFFICIAL BACKSTROKE SPONSORSHIP

with a t-shirt for every competitor

and a welcome exit pack for all attendees

let's skip the prom and go straight to the afterparty.